BLOG and SEO

BLOG and SEO

You've probably heard about the relationship between blogging and SEO or seen a blog on another website. You may have even clicked on many optimized blogs as a result of your Google searches during the day. 

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SEO blogs are not as complicated as they seem. An SEO expert who knows what to do can easily make your blog search engine optimized. The relationship between blogging and SEO is to help the content produced rank high. SEO-optimized blogs help your posts rank higher in search results so that more people can find and learn about your company. 

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As a result, search engine optimized blog posts; 

• Increase brand awareness,
• Increases the organic traffic of the website,
• More potential customers,
• Improves conversion rates, 
• And as a result of all this, it increases your sales and reven
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TIPS FOR MAKING BLOG POSTS SEO-FRIENDLY

Include Keywords in Blog Content

When writing a blog article, make sure to use keywords that are relevant to your business and what your business offers. When choosing keywords, you should always consider the user's search intent. Put yourself in the shoes of a user searching for something on Google. If you were the user, how would you search to find your product or service on Google?

Once you find the right keywords, integrate them into your blog post. It is important that the keywords are in the natural flow of writing and do not stand out. 

Internal Links and Backlinks

The internal links and backlinks you use in a blog post are an important contributing factor to search engine optimization. Backlink is the name of links to your website from other websites. The more reliable and authoritative a website links to your content, the more it affects SEO. On the contrary, if a website that is not reliable and uses black hat SEO techniques links to your content, the lower the SEO score. So building relationships with other top websites will boost your search engine rankings. 

Using internal links tells search engines that the content you produce is relevant. So people will stay on your site longer. If your blog post is similar or relevant to another post or content on your website, include a link to that page in your blog post.

Optimize Headlines

Just like the home pages on your website, you also need to optimize the titles of your blog posts. Headings are the blue titles that appear on search engine results pages. It is the first thing you see before clicking on a website. 

The best way to optimize the title is to use the title of the blog post and the most important keyword. It is also important not to make your title longer than 60 characters. This is because if your title is too long, it will not appear at all on the search results page and will be interrupted. 

Optimize Meta Descriptions

In addition to titles, you should also optimize your blog's meta description. The meta description is a one-paragraph summary of the content of your blog, which should be rich in keywords. 

The title and meta description show both search engines and users what to expect in your post.

Meta descriptions are the paragraph that appears below the title. It is important to keep this paragraph as close to 155 characters as possible. Because the brevity and conciseness of the meta description will mobilize the user. 

Optimize Blog Images

Images are a great way to enrich text and create a better user experience. However, you need to optimize images just like any other element of the text. Adding alt text for your images will help you with this. Image alt text will help search engines understand how relevant your image and text are.

Now you know what to consider when writing and optimizing your blog for SEO. Blogs are a great way to inform users about the following topics:

• Industry news,
• information about products and services
• Events
• Discounts and promotions
• They are also useful for answering frequently asked questions by customers. If you see visitors to your website asking specific questions about the services you offer, you can use them as blog topics.