Google Search Engine Optimization

GOOGLE SEARCH ENGINE OPTIMIZATION

Search engine optimization (SEO) attracts a large number of visitors to your website. This significantly improves your company and your brand. Google, the world's most popular search engine, can open up new revenue opportunities for your website. Therefore, a business that is included in the digital environment must be Google compatible. 

What Distinguishes Google SEO from Other Search Engines?

When it comes to search engines, the first search engine that comes to mind is probably Google. However, there are other search engines that compete with Google. Search engines such as Yahoo, Bing and DuckDuckGo are the most used search engines after Google. 

The settings of these search engines are designed by different teams. Each has its own programs, algorithms, research methods and quality assurance systems. Therefore, the optimization method of each search engine differs. 

Especially if you want to work on digital marketing, it is important to work based on the strategies and methods of your chosen primary search engine. 

Because it is so popular, Google has turned to a smart, comprehensive and state-of-the-art system that evaluates various parameters (variable criteria) to rank the best pages in the most accurate way.

Factors that Increase Your Website's Ranking on Google

If you want to attract people to your page and increase the number of visitors, you must be on the first search result page of Google. This is because if people don't find what they're looking for on the first page of Google, they won't move on to the next page. 

Because Google uses hundreds of different factors to calculate search results, moving your website up the Google rankings is more complicated than you might think.

How to Increase Google SEO Score? 

1) Identify Keywords & Relate Them to Each Other 

The basis of Google SEO is keywords. It responds to people's interests and needs in the search process, providing them with the perfect search result. Adding keywords to your text signals to Google what topic you are covering. This allows Google to rank you high on the search engine results page so that users can find your page. 

NOTE: To improve your Google score, you should not overdo it when using keywords. This will bring more minus points than plus points. 

2) Use Descriptive Titles

Everything from the foundation of your site to other content should have descriptive titles. Google's main goal is to please users. Placing keywords in the main and subheadings is one of the first factors that will increase Google SEO score. Place descriptive words in the headings that cover the whole page and tell readers what to expect.

3) Use Simple and Readable URLs

A computer-generated URL for your page may not be SEO useful. URLs can have long strings of numbers and related words. This is not interesting for both users and Google. Google focuses on user experience and prefers results with simple URLs.

4) Easy to Understand Content

Dense blocks of text and distracting ads annoy your website visitors and do not encourage them to read your text. For these reasons, focus on showing visitors the information they want.

Google prefers content that is simple and easy to understand. If important information is lost in dense text, users will go to websites that are more understandable. 

5) Increase Website Speed

Google, like other search engines, focuses on how fast a website loads. No user likes to wait too long for a website to load. That's why a slow site gets little traffic. 

Google reconsider large-sized files to increase site speed. Thus increase website speed and user experience. 

6) Create Comprehensive and Original Content

Google looks for texts where the content fully meets the requirement. Therefore, high quality information content and original texts will take you one step further. 

Comprehensive content does not necessarily mean long copy. Although long texts have their advantages, if they are not supported by links and social media content, they will not have a big impact on SEO score.

7) Backlink

Backlinks are the works that will establish the authority of your website on competing sites. Links to your site from other sites that have proven their reliability will improve your website's reputation. 

Google follows mentions of your brand and website. A digital reputation built naturally increases the likelihood of high rankings in search engine results pages.

8) The Power of Visuals

Just as the written content needs to be original, so do the visuals.

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