Website Design & The Importance of Usability
The way a platform is designed and how users interact with it is crucial for attracting potential customers.
In order for the content presented on the website to attract the attention of users, the design should be captivating. For instance, content that is presented in a unique way is consumed more than content that is collected on a single page, long, difficult to read or unpleasant to look at.
Today, many people access websites from their phones. Therefore, it is very important to design your website mobile-friendly. Also, mobile compatibility is one of the factors Google looks for in search engine optimization.
Therefore, if you access a website from your mobile phone that is only optimized for desktop use, you will find that the website is not useful at all. Users prefer websites with links that are easier to click on, and where it is easier to go to checkout within the site. Accordingly, having a usable and mobile-friendly website will directly affect your sales.
There are some important factors in web design. These are the color palette, the font, and how these factors come together to create your site.
Color Palette
The first thing to consider in website design is the choice of the color palette. The color palette you choose is an important step in building your brand identity. Most businesses have a signature color that sets them apart from their competitors.
You should think about what the color you choose represents, what it will express and what it will encourage people to do.
When using colors on the website, it is important that you choose a color that calls the user to action. For example, special colors should be used for buttons such as "Buy" or "Add to Cart" that move the user to make a purchase.
Typography
Font choice is important to create a sense of unity on your website. Once your visitors have a general impression of your website, they will focus on the text on the site to learn more about your services and products. For this reason, you should pay particular attention to the font while trying to make the design of your site as a whole.
The font you choose should be readable and not draw too much attention away from the rest of the design.
Headings & Subheadings
The content on your page should be eye-catching and unique to attract the target audience. However, if the content you produce doesn't look useful, people won't look at it.
Therefore, to make your content visible and useful to the target audience, you must first attract the attention of the search engine. To do this, you should organize main headings and subheadings.
Graphic Design
After choosing the font and color palette, you need to choose the images you will place on your site. These images will make the site look more beautiful and users will enjoy looking at your site.
You should follow a certain strategy when placing images on your site. Because people follow what is on the web page with their eyes. You should also make sure that these images look good on both desktop and mobile devices.
Colors, fonts and images all contribute to a positive user experience. Users shouldn't have to think too hard about what to do when they visit your site. That's why the website should be clear, simple and straightforward.
Page Load Speed
Another important factor is how fast your page loads. If the images on the site are optimized for the web, it will increase website speed.
Also, improving website speed will inevitably have a positive impact on SEO score.
Website usability and design are inseparable. To provide a good user experience, you need to have a good design. The best way to achieve this is to create a well-thought-out design and make sure that it is useful for everyone.
If you have content that is unorganized on the site, users won't know where to go on the site. They won't know where anything they click on will lead. This is why design needs to be well thought out.
If you don't design your website well, users will think you are not trustworthy. Gaining credibility is a big factor in converting visitors into customers. If your site looks cheap and unfinished, people will think that the products and services you sell are of the same quality.
Author
With over 3 years of experience in digital marketing, content marketing, and SEO, I have developed a solid foundation in driving online engagement and growth. Starting my journey in the field, I have taken on various roles that have allowed me to sharpen my skills in crafting compelling content and optimizing strategies. Currently, I focus on creating data-driven plans that enhance brand visibility and deliver measurable results for clients.
