SEO & Content Marketing
As you build your digital presence, you will come across many ways to grow your business organically, including search engine optimization (SEO) marketing.
SEO marketing is a powerful tool for generating leads, increasing sales and more.
In this article, we will explain SEO marketing, types of SEO and how SEO marketing strategies are executed.
What is SEO marketing exactly?
SEO marketing is the practice of improving and increasing the ranking of your website's search results on search engines, such as Google. As the rank gets higher, you website's chance to drive traffic and leads increases.
Why SEO marketing is important?
Users want to get the best results from search engines. Therefore, Google will emphasize high-quality and informative content that is relevant to the user's search query.
Implementing SEO marketing strategies to rank your website high on search engine results pages will return to you as potential leads. In this way you can increase your website's organic traffic and revenue in direct proportion. A website without traffic is like an empty store!
The more people visit your website and learn about your business, the higher Google will rank your site. Because driving traffic to your site shows that your website content is relevant to user searches.
3 types of SEO you should know
SEO marketing is a complex process with many components. First, the basics of SEO must be understood. There are 3 types of SEO practices:
1- ON-PAGE SEO:
All optimizations made to your website are considered On-Page SEO. These are changes made on the page to help get better rankings in search results.
Some of the optimizations made on the page are keyword research, keyword optimization, title & meta description opimization, image optimizastion and content production.
- Keyword Research: Keywords are an important part of SEO. Your target audience searches the search engine by using the relevant keywords. Thus, it finds the most suitable website it wants to reach. For instance, a person who would like to purchase an iPhone 13 would use the "buy iPhone 13" or "iPhone 13 prices" keywords.
-Keyword Optimization: It is not enough just to find appropriate keywords. You should also use these words effectively on your page. This optimization is an important step of SEO. As in the last instance, you should be using "buy iPhone 13" or "iPhone 13 prices" keywords naturally on your relevant pages or produce content about it.
-Content Production: An effective SEO marketing strategy largely depends on content generation. Content creation generates organic traffic for your website. Creating regular content drives quality, organic traffic to your website.
2- TECHNICAL SEO:
Technical SEO is the technical work done behind the scenes on your website to improve search engine result rankings. Technical SEO optimizations include the following;
How to do SEO marketing from scratch?
Now that you know more about SEO marketing and what it involves, you can start implementing best practices to help you run your SEO marketing campaign.
Let's take a look at three SEO campaign management techniques that will help you get on the right track for marketing your site.
1. Create an SEO-friendly site
If you want to succeed in SEO marketing, start by creating an SEO-friendly website. Your website is the basis of your SEO campaign. If you are going to use SEO marketing, you need to create a website that is suitable for search engines to crawl and index.
Your website should also be easy for people to use. On-page and technical SEO strategies will help you create an SEO-friendly site. To summarize, you need to do the following:
-Do keyword research and integrate relevant keywords into your website
-Improve your site load time
-Create a mobile-friendly or responsive design
Make your site user-friendly
-Optimize your title tags and meta descriptions to include keywords and be descriptive
-Attract links from other websites to your site and its content
By implementing these strategies, you will help your company rank better in search results.
2. Create original, useful and engaging content
If you want to learn how to do search engine optimization successfully, incorporate content creation into your SEO plan. Content marketing plays a crucial role in helping your site rank better in search results. Content helps drive valuable traffic to your site and boosts your rankings in search results.
3. Track Analytics
If you want to succeed with SEO on Google, you need to closely monitor your SEO campaign. If you don't monitor your SEO performance, you won't know if your strategy is delivering results for your business. By tracking your campaign with Google Analytics, you can see if it is producing the right results for your company. Google Analytics allows you to see important metrics related to your SEO campaign.
Author
With over 3 years of experience in digital marketing, content marketing, and SEO, I have developed a solid foundation in driving online engagement and growth. Starting my journey in the field, I have taken on various roles that have allowed me to sharpen my skills in crafting compelling content and optimizing strategies. Currently, I focus on creating data-driven plans that enhance brand visibility and deliver measurable results for clients.
