Why is Quality Score Important for Google Ads?

Why is Quality Score Important for Google Ads?

Pay Per Click, i.e. Cost Per Click advertising campaigns are carried out through Google Ads. Therefore, when determining the advertising strategy with Google Ads, you should plan how to spend the least money while getting the most customers. One of the ways to reach the most users with the least cost is to increase the quality score. 

The higher the quality of the ads and related pages on your website, the more Google considers you to be a quality advertising source. Thus, by increasing your quality score, it puts you one step ahead of your competitors. The higher the quality score, the lower your ad cost and the more potential customers you attract.

What is Quality Score?

A quality score is a rating assigned to your company's Google account. Google gives you a quality score between 1 and 10. Google quality score represents your credibility and quality

The quality score determines how Google will rank your ad. You can bid a very high price for an ad, but if your quality score is low, your ad will rank low. The higher your Quality Score, the lower your ad cost will be.

There are many variable factors that go into calculating the quality score:

• Click rate
• The relevance of each keyword to the ad
• Landing page quality
• Website coding and design 
• Relevance of ad copy to keywords and ads 
• Mobile optimization
• Text ad optimization

Factors Affecting Quality Score

Click-through Rate

When people click on your ad, Google will recognize that your ad is relevant to user interests. This means that the more clicks you get, the better quality score you will get. But it's important not to get random clicks from every user. 

Identifying target audiences who are looking for the products and services offered by your brand will not only help you get clicks, but also prevent the audience that is not interested in your ad from increasing your ad cost by clicking on your ad. 

Previous Ads

Google keeps a record of your past ad performance. This performance is also a factor in the quality score. Honest and high-quality ad campaigns will give you a better score. There are also strategies that can lower your score. These strategies should be avoided.

Other Factors

Google uses more than two criteria to determine the quality score. Other important considerations are the website and SEO. All these factors play a role in future PPC (cost per click) ad performance. 

Why is it important to have a high Google Ads Quality Score?

The biggest impact of a high quality score is that it determines how much you pay for Google Ads ads. If the quality score is high, Google puts you ahead. Thus, you will pay much less than your competitors will pay for the same keyword. In the same equation, if the quality score is low, you pay more.

How to Increase Quality Score?

Consistency:

Keywords are one of the most important factors in raising the Google Ads quality score. When you start running an ad campaign, you realize that keywords and popularity change over time. Therefore, you need to keep your keywords up to date at all times. 

Also, the competition for each keyword increases day by day. To stand out and stand out from your competitors, you need to constantly research and optimize for new keywords that will bring you new customers.

Monitor Your Ads

After you have created your ad, you need to observe it closely for a while. Use Google Ads to identify which ads are performing well and which are performing poorly. This way you can identify commonalities between your good ads and then create better ones.

To manage a successful advertising plan, it is important to observe the ads. Without detailed and continuous observation, you have to spend a lot of time and money to identify effective strategies. Ineffective ads will lower the quality score.

Landing Page Design

You need to design landing pages for your ads that will encourage visitors to become customers. The most important factor to accompany effective keywords is landing pages with the same effect. Landing pages should be usable, readable and mobile-friendly just like your website.