How to Choose The Right Color For Your Website?
Why Color Choice Matters?
Color is a powerful factor that influences people in design and in our environment. Each color has different meanings for us. Therefore, colors can influence us subconsciously in a powerful way.
Some people may trust a company more based on its brand colors. This is because some of our emotions are awakened when we see certain colors.
An experienced designer knows that choosing the right colors is not only necessary for the appearence. Colors are a tool to convey a specific message.
The hue, darkness and lightness of a color can affect its intended meaning and message. If a color means something, it has the power to influence visitors. In this article, we review some popular colors in web design and explain their meanings.
Red Themed Web Design
Bright red colors attract attention very quickly. It is used in elements at the highest levels of the visual hierarchy in a design. Since it evokes a sense of urgency, it is often used in activating elements.
However, red should not be overused as it is a very strong and heavy color. In addition, the reason why we see the color red a lot in fast food restaurants is that it evokes a sense of hunger.
Orange Themed Web Design
Orange energizes just like red, but not as intensely. The color orange is used in creative designs and designs that are intended to give dynamic energy. This color usually appears in the designs of brands targeting a younger target audience.
Like red, it is stimulating but does not evoke a sense of urgency. It evokes feelings of energy and happiness. For example, we encounter orange themes in many productivity applications.
Yellow Themed Web Design
Yellow means youth and energy. Called the color of happiness, yellow creates a feeling of energy without stress or a sense of urgency. Like orange, yellow can be used in designs that require positive energy.
Green Themed Web Design
Of all the colors, green design creates the most sense of security. It has a calming effect because it is directly linked to nature. Every shade of green can evoke the same calming feelings.
The sectors where green colors are used are usually companies representing the environment, health, personal development and growth.
Blue Themed Web Design
Blue is one of the most stable, structured and dependent colors we have. Its brighter shades give a more creative feel, while its darker shades give a stronger yet calm sense of presence.
Many websites that need to project quality and stability will use the color blue for their website and branding materials. However, many other websites use light blue for a lighter feel with many of the same calming and confidence-boosting benefits of blue.
White Themed Web Design
White is often used for functional purposes in design (it is a safe color to use as a background). As it is the lightest color, it feels the most refreshing and cleanest. Designs that want to reflect the concepts of cleanliness, order and purity can best be presented with white.
Black Themed Web Design
Black can feel very emotionally heavy and can be used in design when strong emotions need to be portrayed. Black is a powerful and mysterious color.
Although black has negative connotations, it is also great for website designs that need a sleek, professional and strong tone.
Author
With over 3 years of experience in digital marketing, content marketing, and SEO, I have developed a solid foundation in driving online engagement and growth. Starting my journey in the field, I have taken on various roles that have allowed me to sharpen my skills in crafting compelling content and optimizing strategies. Currently, I focus on creating data-driven plans that enhance brand visibility and deliver measurable results for clients.
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