What is SEO (Search Engine Optimization)?

What is SEO (Search Engine Optimization)?

SEO stands for "Search Engine Optimization". In order for websites to be search engine compatible, they must be prepared based on search engine algorithms. These algorithms are computer programs that work to provide users with exactly the content they are looking for. Businesses with high website and content value have high rankings thanks to SEO.

The brand awareness and visibility of businesses, whose position and appearance improves on the search results page, increases. As a result of a successful SEO strategy, your revenue will increase simultaneously with the increase in organic traffic.

What is SEO Management?

SEO management is all the steps and services taken in line with the strategies determined under SEO consultancy. 

Considering the goals of your brand, you receive services such as target audience and competitor analysis, detailed and regular reporting, content and website development, social media and advertising method.

As a result of the SEO method carried out consistently and carefully, you prove to your potential customers that you are an expert and reliable business in your field.

Successful SEO in 3 Steps

Technical Optimization: Technical SEO is the improvement and development of factors outside the content on the website that affect the SEO score. Technical optimizations help drive more traffic by improving website health and user experience.  Mobile compatibility, website speed, XML sitemap, schema implementation and other software optimizations are included in technical SEO. 

On-Page Optimization: The content on the website should provide information to the user, be remarkable and inclusive. On-Page optimization is the adaptation that will improve the quality of the website. Blog posts, images, headings and subheadings, keywords should be worked on to ensure optimization within the site. 

‍Off-Page Optimization : Off-Page optimization establishes the authority of your website on other sites. No matter how much work is done on off-site adaptation, studies such as backlink, social media presence, Google My Business improvement of a site contribute to off-site optimization. 

SEO & Keywords

Keyword usage is the foundation of SEO and content marketing. The keywords selected must be compatible with the sector in which they compete and have a large search volume. Strategic keyword selection is the first factor that will enable your business and brand to be found in search engines. Therefore, well-analyzed and carefully selected keywords should be used in the content and landing page of the website.

What is SEO Analysis?

SEO analysis provides guidance on how well the website is compatible with search engines and how to maximize this compatibility. Thanks to SEO analysis, areas that need to be developed and improved are identified. Thus, the SEO strategy is created or restructured in line with this analysis. 

How to Check Site Speed for SEO?

Site speed is the time it takes for a website to load. The loading speed of the site is determined by file and image sizes, technical and software factors. Site speed is a factor that directly affects SEO score. Therefore, designing a website that both protects the user experience at the highest level and is fast is one of the first elements to be considered in SEO strategy.

These are; from which sources the site traffic comes from, which keywords are ranked high, how well Off-Page and Off-Page SEO strategies work, whether there are technical errors...

It allows us to see which areas are lagging behind and which opportunities are being missed.

• Target Audience & Competitor Analysis:
• Content Production & Social Media Adaptation:
• Detailed Reporting
• Website Design & Adaptation.

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